A LOCAL retail store is celebrating after smashing its monthly sales targets in its first few months of trading.
Social Store in Yarm says it has created an environment where men can shop while socialising with friends and sampling the latest technology and music.
The retailer is expected to turn over close to £500,000 in its first year after a surge in monthly figures. The store’s website - socialstore.com - has also grown in the short time since its launch, with month-on-month sales doubling each month since the turn of the year.
Benn Geldart, who has worked his way up from shop assistant to store manager and buyer, said: “Social Store is much more than a designer goods shop. It is a relaxed, sociable place for shoppers to soak up and sample the fashionable, cultural and technological lifestyle which men aspire to have.
“We specialise in finding the perfect fit for our customers and, whatever age they are, we will find the right clothing for them.”
Social Store will stock brands that have not been available in Yarm before, such as music star Liam Gallagher’s brand Pretty Green, Edwin Jeans, Denham and J Lindeberg.
The shop also plans to host a series of events, such as “meet the designer” evenings, live music and fashion shows in the coming months.
It is also set to introduce iPads into the shop to allow customers to order items online if a certain designer’s range is not available in the store.