An innovative new skincare product formulated after almost a year of research is set to bring a major sales boost to a growing Northumberland company.
Working with technology partner Kays, of Ramsbottom, Skin Salveation has added an entirely natural liquid body soap to its eczema-friendly portfolio.
Launched on August 1, the product has proved so popular over the past month that managing director John Davidson expects it to generate a 20% lift in sales this financial year, in terms of volume, equating to a 10-15% rise as far as cash is concerned.
“It’s been absolutely incredible, to be honest,” he said. “I’ve never seen a product taking off so quickly. We expected one or two orders in the first week, but they’ve been coming forward every day.
“I’ll now be travelling down to our manufacturing in Ramsbottom to review the plan for the next few months of production.”
The new organic body wash is free from parabens, mineral oil, synthetic fragrances, propylene glycol and common foaming agent SLS - or sodium lauryl sulphate - which research suggests can carry health risks on continuous exposure.
Instead, it is formulated from natural ingredients and includes a number of pure essential oils.
“We were trying to come up with a product that ticked all the boxes, but we didn’t expect a response like this,” Mr Davidson added. “This is a competitive market, so your reputation has to be built on reliability.
“There are new products making all sorts of magnificent claims coming out every day, but take-up of ours has been good because people trust us.”
Established nearly 20 years ago, Skin Salveation’s story began when two County Durham miners discovered certain ingredients reduced the harsh effects of their skin-hostile workplace.
Throughout its lifetime, the Felton-based firm has weathered numerous challenges in the market and opened up new sales channels with the likes of John Bell and Croyden in London.
The latest success comes at a particularly promising time for the company, which is growing its exports dramatically and expanding an affiliate network after investing more than £25,000 on boosting the capabilities of its website, www.skinsalveation.com
The new body wash has also provided a valuable introduction to the business world for Davidson’s son Christopher, who is spending six months at the firm. promoting the product through his role as head of digital marketing.
“We are at the stage where we recognise the need to move to fully-integrated digital marketing,” John Davidson said.
“Also, we are always looking for partners locally - I’m keen to support businesses here.”