A SKIN care specialist has secured an exclusive retail contract with the Queen’s pharmacist after teaming up with a logistics firm in a deal potentially worth £7m to the two businesses.
Skin Salveation, based in Morpeth, Northumberland, produces eczema treatments in irritant-free products such as creams and shampoos which have, until now, only been sold online to customers around the world.
The company, run by managing director John Davidson, has now secured a deal to exclusively sell its products in John Bell & Croyden, one of London’s oldest and largest pharmacies which holds the Royal Warrant.
The deal with the pharmacy – part of the Lloyds Pharmacy group – was clinched after Davidson enlisted the services of Assembly and Packaging Services (APS) in Blyth, which had three weeks to produce samples and costings for a retail-ready pack and point-of-sale material for Skin Salveation’s products.
APS, which works with blue-chip clients including the Body Shop, Coca Cola, P&G, Boots and Nike, produced the packs and the creams and shampoos will now be sold exclusively in the London store, as well as featuring in the Coronation Festival at Buckingham Palace next month. Should sales take off, Skin Salveation products could be rolled out to the 1,570 Lloyds Pharmacy outlets across the country.
Davidson tips the John Bell & Croyden deal to increase sales by £30,000 over the next 12 months, during which time he expects to double the workforce from four to eight. Rolling out Skin Salveation nationwide could potentially bring in £6m of revenue, while APS could benefit to the tune of £1m.
Davidson said: “This development has elevated the Skin Salveation brand to a whole new level, demonstrating the integrity and quality of the products in what is a highly-aggressive and competitive market.
“Given the potential size of this opportunity, I needed to choose a fulfilment company that could not only deliver on the initial project, but one that can go on to deliver at the highest level in potentially high volumes.
“We were given a very demanding schedule to get these products ready for the shelf and I knew APS had the expertise and capability to help us achieve it. Their work was absolutely excellent and the feedback from John Bell & Croyden was that the packaging looked outstanding.”
The story of the products began when two County Durham miners discovered that mixing certain ingredients reduced the harsh effects of their skin-hostile workplace.
Realising the phenomena of the combined ingredients, they teamed up with Dr Mark Randle and Dr Stephen Drew and worked with world-class chemists, including Procter and Gamble, to develop the products and Skin Salveation was formed.
Chris Turner, commercial manager at APS, added: “We’re delighted for John, it’s great to be keeping a project like this, which has been Northern-based from conception, in the region.”