Two fashionista sisters from Newcastle have launched an alternative Asian ‘street style’ clothing shop online.
Carmen and Katie Ho set up HAKKA Fashion in July, aimed at 18-25 year-old women in search of Asian street style clothing - a trend which has pervaded western culture in recent years.
Based out of their China Town studio, the sisters have seen traffic to their site increase by 30-50% each week since launching.
Now 24 year-old Carmen and 22 year-old Katie are planning to design their own collection to be marketed under the HAKKA label.
Carmen said: “Katie and I have always loved fashion, especially experimenting with different styles and prints, but felt that the fun looks that an edgy, Asian style emulate weren’t readily available in the UK.
“Having spent a lot of time selling our still-new clothes on eBay to be able to afford the newer trends, we realised we could be turning our shared clothing passion into a viable business.
“With the increasing prominence of online shopping, we sought the guidance of our family and friends and decided that the time was right to go for it, and HAKKA Fashion was born.”
The Ho sisters model some of the 18 different global brands they stock, and have recently received interest from labels famously worn by Miley Cyrus and Lady GaGa.
Carmen added: “Everyone should embrace their own style and never apologise for it. We are passionate about encouraging our customers experiment with unique looks, enabling them to stand out from the crowd in the best possible way.
“Asian street fashion is quickly becoming the next big thing. We should all embrace fashion influences from other cultures or countries, put a little twist on it and give women the confidence to wear their look in a more stylish way. If we can wear it and look good, then so can anyone.”
Named after the native Hakka Chinese language spoken by their parents, HAKKA Fashion was created to honour their heritage. Carmen explained: “We don’t want our westernised persona to lose its roots so HAKKA seemed an ideal label name.
“We are also working towards marketing the brand towards East and South East Asia over the next 12 months and share the best in ‘quirky’ Asian street fashion online, both locally and internationally.”
The e-commerce online boutique, at www.hakkafashion.com , can take direct payment from Payment Sense and is PCIDSS protected.