Two of the region's top-flight sports teams - along with three of their star players - are being sponsored by law firm Sintons.
Newcastle Falcons and Esh Group Eagles Newcastle are both supported this season by the company in a continuation of a long-standing relationship with the Aviva Premiership rugby club and a newly-formed association with the BBL basketball team.
Newcastle-based Sintons is also lending its support to Falcons captain Will Welch as well as Fabulous Flournoy, player and head coach at the Eagles.
The law firm is also sponsoring 19-year-old Sean Brown, part of the Falcons Academy, who has recently made his first-team debut and is being tipped for the top. Alan Dawson, Chairman of Sintons, said: “The North East is a region renowned for its love of sport, and that is something we share at Sintons.
“We are specialist legal advisors to clubs and sporting individuals of all levels, but we are also committed to giving our support in other ways. We wish them all the best of luck for the season ahead.”