Sinso Retail Support Limited aims to fill gap in market

Durham-based firm looking to increase market share across the UK as it drives forward growth plans to reach its five-year target of £1.2m

Lee Singers, Sales & Marketing Director, Sinso Retail Support
Lee Singers, Sales & Marketing Director, Sinso Retail Support

Sinso Retail Support Limited is looking to increase its market share across the UK as it drives forward growth plans to reach its five-year target of £1.2m.

The Durham-based firm provides a number of support services to the UK convenience sector, including the provision of experienced merchandising teams to help new retailers get goods on shelves and ready to open.

There has been an increase in demand for the company’s services in 2013 due to the continued growth of this part of the retail sector.

Sinso puts its success down to intelligent retailing for small independent convenience outlets, helping to streamline operating procedures to improve customer service levels, control running costs and maximise profits.  

The company was formed this year by sales and marketing professional Lee Singers and retail professional Bob Soulsby. With 60 years combined experience, they aim to fill a gap in the market to provide support services for independent convenience stores.

Soulsby, operations director, said: “Our research shows that there are around 40,000 independent retailers in the convenience sector. We currently support about 300 retailers a year and plan to increase visibility in this sector and grow market share across the UK.

“We offer a ‘one-stop shop’ to get new retailers up and running, ensuring they are successful and sustainable by supporting them in all aspects of their business.”

They have delivered in excess of £200,000 first-year sales, with the business plan set to achieve £360,000 in year two.

Sinso supplies merchandising, stocktaking and stock valuations, Epos systems, shop fitting and security systems into supermarkets, symbol groups and their convenience retailers.

The company’s ethos rests on helping young people who have suffered from long-term unemployment, get back into work.  Sinso has worked closely with Jobcentre Plus and the East Durham Employability Trust. Following rigorous on the job training and buddying up with Sinso’s more experienced team leaders, the firm has recently recruited seven young people. It hopes to take on a further three as it continues to grow its customer base nationwide. 

Lee Singers, sales and marketing director added: “In a short space of time, we are now on track to grow our business to £1.2m in the next five years. 

“We have created a strong brand investing heavily in our website and SEO to generate inbound enquiries whilst also expanding our merchandising resource to fulfil customer requirements.

 “This is a very exciting time for us as we enter the next phase and build brand awareness through a new fleet of Sinso branded vehicles.”


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