Influential North East decision makers from public, private and the academic sectors are set to come together to address challenges and opportunities for the region’s brand identity, at the second Digital Leaders North East salon.
After a successful first salon last month in Newcastle, Digital Leaders North East is holding its next salon in Sunderland to debate how a collaborative approach and a positive dialogue can be used to develop the North East’s brand.
Senior executives will come together to discuss how the region should promote its brand to attract further investment and whether there are too many conflicting messages being broadcast about the North East.
Gary Coyle, acting chairman of Digital Leaders North East and also the head of Escher Group (UK), said: “The last salon in Newcastle was a huge success, so I’m really looking forward to discussing a new topic and in Sunderland this time.
“It’s great to see that people from all sectors are passionate about the region they live and work in and are coming together again to discuss a way forward.”
The agenda and future topics for each salon are decided by a local steering group that will be representative across sectors and the North East region.
The salon takes place on Thursday 13th March at a central location in Sunderland. For more information, visit: http://digitalleaders.co.uk/dl-local/dl-north-east/