SaleCycle look to expand their workforce after attracting new brands

A SOFTWARE company is looking to expand its workforce after attracting a number of new big-brand clients.

A SOFTWARE company is looking to expand its workforce after attracting a number of new big-brand clients.

Sunderland-based SaleCycle helps retailers recover lost sales from online shopping carts from customers who change their mind over purchases, by contacting them through email, SMS and through their call centre.

Projections are that this year’s turnover will be £3.4m, a figure they anticipate doubling next year bringing them nearer the £7m mark.

Established in 2010 and based at Rainton Bridge Business Park, SaleCycle has seen staff numbers rise from four in 2011 to 30 this year to meet demand for its services from international customers, including Monsoon, Sony, Hertz and Mango.

The workforce is expected to double again this year, and the company is already advertising new positions, including five software developer vacancies to help implement and maintain its technology.

With more than 70% of would-be online sales lost, SaleCycle’s software monitors abandoned carts and creates personalised emails to buyers to remind them of their potential purchase.

The company is now recruiting for two graduate interns through initiatives run by the University of Sunderland and Northumbria University to work within design and account management functions and will be looking to increase its staff base throughout the year.

SaleCycle chief executive officer Dominic Edmunds, said: “We’ve seen incredible growth over the past 12 months, but what excites me most is the next 12.

“We are looking at 200% growth and attracting even more global brands. We are building something remarkable and with that we need a remarkable team.”

The company, which also has offices in London, the US and Singapore, has ambitious plans to target even more global clients from its North East base and Dominic credits the businesses success to the local people it employs.

Edmunds said: “We are proud to be based in the North East and recruit local people. Our team, work ethic and company culture is set around doing everything we can to ensure our clients’ campaigns are successful.”

SaleCycle has been supported in its growth by Sunderland Software City, the initiative aiding the growth of the North East software industry.

We’ve seen incredible growth over the past 12 months, but what excites me most is the next 12

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