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Rolex still the one to watch in brands list

SWISS watchmaker Rolex has retained its place at the top of an annual list of UK superbrands.

SWISS watchmaker Rolex has retained its place at the top of an annual list of UK superbrands.

The luxury goods firm beat Apple and Microsoft into second and third places respectively to take first place for the second year running.

However, the top 20 Consumer Superbrands list, voted by more than 2,900 British adults, also include household names such as Coca-Cola, Kellogg’s and Nescafe

Heathrow Airport was deemed to be a superbrand by 71% of voters and 80% of Londoners, while British Airways won fourth place after ranking at 33rd place last year.

Apple moved up 16 places this year while Microsoft improved on last year’s ranking at 45.

Facebook took 14th place this year but was not joined by Twitter, which languished at 86 on the list.

The BBC retained a place in the top 20 but dropped eight places, while Marks & Spencer was was the only retailer to achieve top 20 status.

Stephen Cheliotis, chairman of the Superbrands Expert Council, said: “As consumers remain unsettled and fearful over what feels like endless economic doom and gloom, malpractice in key institutions and a weakening position for Britain in a changing world, it is perhaps no surprise that we are turning to reassuringly familiar brands that we have known throughout our lives ... often much- loved British establishments that we still trust, despite recent problems for some.

“In addition, voters recognise newer technology brands that make our lives simpler, happier and better-connected in these difficult times.”



Dan Warburton
Chief News Reporter
David Whetstone
Culture Editor
Adrian Pearson
Regional Affairs Correspondent
Angela Upex
Head of Business
Mark Douglas
Chief Sports Writer
Stuart Rayner
Sports Writer