A NEWCASTLE market researcher has been declared the number two retail blogger in the UK - being only narrowly beaten to the number one slot by leading industry magazine Retail Week.
Graham Soult, who is a senior research executive at specialist market research company Marketwise Strategies on the city’s Westgate Road, was named the second-best blogger on all-things retail by global media intelligence company Cision.
Cision’s list was compiled by “combining visitor, search and social metrics with in-house expertise” to “identify the most read, most discussed and most influential names in the UK retail blogosphere”.
His blog – Soult’s Retail View – is an analysis of the UK's retail industry and retail history, often with a North East flavour.
Graham, an architecture graduate who also runs web portals called the Home Interiors Directory and the Garden and Landscape Directory in his spare time, said: “I started the blog because I have always been fascinated by the way retail is such an important part of every town, city and community.
“I write the blog as a hobby but it certainly helps me in my daily work as a market researcher because there’s a retail element to quite a lot of the market research projects we do, such as launching new products and interviewing representatives of top retail companies.
“I only started the blog last July and have taught myself how to create websites, blog and tweet.
“All those skills have proved really useful as Marketwise Strategies builds its own online presence.
“They also help me to better understand the needs of our clients in the digital sector.”
Marketwise Strategies managing director Jacquie Potts said: “We’re absolutely thrilled that Graham’s blog has been recognised and I firmly believe that encouraging your staff to be creative outside of work helps them to be creative inside work.”