Red Hot Sunglasses hoping to see leap in turnover

Fast-growing Red Hot Sunglasses expects to double its turnover in the next 12 months and will invest in new recruits to meet growing global demand

A woman wearing sunglasses
A woman wearing sunglasses

A fast-growing online sunglasses store - the latest business to relocate to a Newcastle business hub - expects to double its turnover in the next 12 months and will invest in new recruits to meet growing global demand for its products.

Red Hot Sunglasses, based in Hoults Yard, Byker, and established in 2010 by North East fashion guru Phil Blackett, is an exclusive online fashion boutique selling a wide selection of luxury, high-fashion designer sunglasses for men and women.

The company has enjoyed a surge in business during 2013 and hopes to double its current turnover of £3m to £6m within the next year as it bids to become the number-one independent supplier of high-fashion sunglasses.

Managing director Blackett said: “2014 looks set to be a great year for Red Hot Sunglasses. Having already expanded into Australia, next year we will focus our attention on the American and Japanese markets as well as expanding our operations throughout Europe.”

“The idea behind Red Hot Sunglasses developed from an identified market need for a 100% trend-driven, fashion-focused designer sunglasses website for fashion-conscious consumers.

“Our buying team combines more than 28 years of experience within the fashion industry, with specialised experience in the design, development and supply of sunglasses.”

The company has recently welcomed a whole range of new high-fashion brands to its arsenal, which already includes the likes of Ray-Ban, Gucci and D&G, and currently employs 14 members of staff.

It now hopes to recruit a further 10 full-time staff in 2014 as well as eight part-time as it looks to become a major global player in the online trade of designer sunglasses by being the first UK-based retailer to introduce an online optician to its growing list of services.

Blackett added: “Our philosophy is to provide the optimum customer purchasing experience. We aim for the highest standards of consumer comfort and satisfaction and want to provide a stress-free online shopping experience for our visitors.

“My team and staff are all fashion educated; we are not internet geeks or bland opticians and we guarantee that all sunglasses at Red Hot are 100% in trend.

“Now that we’ve got the space and security to expand at our new home we’re ready for an exciting and prosperous new year.”


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