REALsafe Technologies launches new ad campaign after scooping top prize in national competition

Innovative Durham company behind RealRider motorcycle safety app, promotes product with an ad van travelling around the North East

John Millard Zoe Farrington and Andrew Richardson of REALsafe Technologies with the advertising van won through the GREAT Faces of British Business competition
Zoe Farrington and Andrew Richardson of REALsafe Technologies with the advertising van won through the GREAT Faces of British Business competition

A Durham-based company that won a high profile national competition to find the UK’s most innovative and exciting business is reaping the benefits of a £30,000 creative advertising campaign.

REALsafe Technologies, which is behind the RealRider motorcycle safety app, was recently named as the Grand Prix winner in the GREAT Faces of British Business competition.

As part of the top prize, it has received a £30,000 investment in advertising, with adverts appearing this week in The Daily Telegraph and on an advertising van, which will be travelling across the North East, with destinations including Newcastle, Sunderland, Darlington and Middlesbrough.

REALsafe Technologies managing director Zoe Farrington said: “We’re thrilled to launch our new advertising campaign.

“The competition has been a fantastic opportunity and we’re really excited to showcase the business on a national stage.

“We’re hopeful that this exposure will open up even more doors for us and see it as a further opportunity for growth.”

Launched in February 2013, the RealRider app lets motorcyclists track rides, record points of interest and stay safe when they ride alone. It can automatically detect if a rider has had a crash and contacts the emergency services with their last known location and medical details.

The GREAT Faces of British Business competition was organised through the Business is GREAT Britain campaign, run by the Department of Business, Innovation & Skills with UK Trade & Investment.

Created in association with BT Business, it sought to highlight the country’s most exciting and innovative small and medium-sized enterprises.

REALsafe Technologies, which was chosen as the overall winner through a combination of judging and a public vote, will also benefit from export support from UKTI, an iPad Air and complementary unlimited BT Wi-Fi for 12 months, courtesy of BT Business.

The competition judges said of RealRider in a statement: “It is a fantastically simple, yet innovative product that could save lives, and now the only way is up for the business.”

Business Minister Matthew Hancock said: “The GREAT Faces of British Business competition is all about celebrating their successes.

“Following the public vote, REALsafe Technologies in the North East has been named Grand Prix winner.

“They are an inspiration to other businesses across the country looking to grow, export or innovate, and are the living proof that there has never been a better time to start and grow a business in the UK.”

The competition also saw the Newcastle-based digital agency Hedgehog Lab pick up regional awards in the Best Exporter and Best Growth Story categories.

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