A NEWLY-launched beauty company has teamed up with a North East farm business to source ingredients for its organic skincare range.
Natural Empathy, which opened for business in Amble in the autumn, has sourced cold pressed extra virgin rapeseed oil from Northumberland business Yellow Fields.
The oil, produced at Selby House Farm at Stanton near Morpeth, is usually used for cooking but the same ingredient is now being added to the skincare range.
Yellow Fields’ Selby Potts, who runs the business with Alan Brewis and farms at Selby House, said: “They approached us and they liked the way we ran. We’ve been pressing the oil for about a year and a half to sell as a culinary oil. We gave them some oil to test and they liked it.
“This is certainly something we’d like to pursue and we’d like to keep them happy. It’s a completely natural product, it has no additives whatsoever. It’s got 10 times the Omega 3 of olive oil and half the saturated fat.”
Family firm Natural Empathy, which has a staff of four and sells online as well as from its Amble base, approached Yellow Fields as part of its drive to source locally-produced ingredients.
Strategy director Philip Stuckey said: “We prefer to keep suppliers locally where possible and it was perfect when we found Yellow Fields on our doorstep. We decided to use Yellow Fields Rapeseed oil as it is very pure and has major health benefits to the skin, perfect for our range.
“Finding high quality organic produce which met our eco standards and philosophy, from suppliers in the region obviously cuts down on ingredient mileage and of course supports local growers.”
The oil, which also contains high levels of Vitamin E, is used throughout the 10 face and hair products made under the Natural Empathy brand. Because it is cold pressed, the quality of the oil is not degraded by chemical processes.
Beverley Stuckey, Natural Empathy’s managing director, said: “Our range is all about taking out the nasties like harmful synthetic chemicals and additives and replacing them with the goodies which are in abundance in our natural world.
“Research suggests that 60% of everything we use on our skin ends up in our bloodstream and therefore good health is not only about the food we eat, it is also about the nature and quality of our body care. After all what goes on, goes in.”