Quorum Business Park has partnered with Sustrans, pioneers of the National Cycle Network, and M-Steel Cycles of Newcastle in a monthly pop-up cycle hub encouraging employees on the park to cycle to work.
The ‘It’s Better By Bike’ programme offers information, guidance and incentives to employees on Quorum looking to switch from their current work commute method.
Quorum Business Park events and sustainability manager Laura Barber said: “It’s really important for us to get across the message that cycling is an easy, stress-free travel option that can be a cheaper and quicker alternative to taking the car to work – especially for those living within five or six miles of the park.
“We also want to dispel the preconceptions that you have to be an experienced cyclist or be head to toe in Lycra to be able to get started.”
Sustrans workplace officer Laurence Bonner, who created the concept of the pop-up cycle hub within business parks, added: “It’s fantastic to work with Quorum Business Park to offer this service to staff on site.
“We are seeing a sharp increase in the number of people wanting to cycle to work, but there are still certain barriers for some.
“That’s why we’re here, enabling people to choose healthier, cleaner and cheaper journeys.”
Sustrans has introduced a new bike buddy service where an experienced cyclist will recommend the safest routes to commuters and accompany them on their way to and from work until they feel confident enough to continue without support.
Barber concluded: “Encouraging more park employees to cycle to work has been on our sustainability agenda for several years now and we’re sure the bike hub will do much by way of appealing to a wider audience. We’ve also engaged tenants to ensure they support their employees who cycle to work with the right facilities and regular incentives.”
The bike hub will open its doors on Quorum’s retail parade on the second Wednesday of every month throughout 2014 featuring free bike servicing, bikers’ breakfasts, fashion shows and cycling yoga sessions.