Newcastle Theatre Royal has appointed Northumberland company Potts Print (UK) to take responsibility for all of its printing and mailing requirements.
The Cramlington-based company beat off competition from a host of national firms to win the contract.
The theatre produces in the region of a million pieces of printed material each year to promote its huge wealth of shows, mailing over half to households across the UK.
Its director of marketing and sales Jo Kirby said: “Potts bowled us over with their pitch. They have an exceptional volume of experience from their near-140 years of trading, and yet are evidently also one of the most innovative, forward thinking, creative and environmentally responsible companies out there.”
Potts Print (UK) sales director John Conway said: “We are both thrilled and proud to have been chosen as the preferred print and mailing partner to the Theatre Royal Newcastle. This is a highly valued print and direct mail contract with the opportunity to develop a long -term relationship with the Theatre and its sales and marketing team. It’s a great meeting of minds - we share a rich history in the region with a strong commitment to innovation and environmental stewardship.”