From communicating with existing customers to building relationships with potential customers, the Port of Tyne are big advocates of Twitter.
As The Journal once again begins its hunt for the best North East tweeters, the Port’s PR manager Lisa Donohoe is encouraging others to nominate their top tweeters for #NEtwitterati.
Ms Donohoe said: “For the Port of Tyne, Twitter is helping us to connect with many and varied stakeholders – whether customers and prospective customers, or community groups and Government ministers.
“It means we can, if we use it smartly, reach a targeted audience of people who are interested in what we have to offer. It’s also a good way to keep an eye on what’s happening in our market sectors and innovation.”
The Port has managed to secure retweets from some top accounts, such as the Prime Minister, Lord Sugar, as well as customers from around the world.
Ms Donohoe added: “Twitter is helping to maintain a good public profile for the Port of Tyne and the North East business community. It’s driving visitors to our website and is becoming an integral part of our communications strategy.
“We have thousands of followers all over the world, from pilots in Barcelona to shipping companies in Russia; from local schools to community groups we support.
“It’s been particularly successful with the Journal in promoting entries to the Reflect photo and film competition with a lot of rivalry going on between entrants on their Twitter feeds. We also make the social networks a vital part of trade and commercial business drives, using them to ensure we’re noticed and sought out at trade exhibitions or missions abroad.
“We’ve voted for accounts that use Twitter as a force for good to help develop the North East economy.”
The Twitterati - which will be published in The Journal later this month - highlights the best and most influential North East tweeters in a range of sectors.
People can nominate their five top tweeters by going to www.thejournal.co.uk/business/business-news/search-2014-most-influential-people-8012219 , emailing firstname.lastname@example.org or nominating them on Twitter using the hashtag #NETwitterati.