Phones will be able to pinpoint your car on street

THE sight of delivery drivers scratching their heads in confusion could soon disappear from our streets, thanks to the launch of a new product from a North East technology company.

THE sight of delivery drivers scratching their heads in confusion could soon disappear from our streets, thanks to the launch of a new product from a North East technology company.

FS apps Ltd, based at the North East Business and Innovation Centre (BIC), has developed two iPhone applications exclusively for Nissan, following their successful delivery of past products for the global motor giant.

The first of these applications, Find my Van, is designed specifically for drivers who may be in unfamiliar territory, storing the location of where they park their vehicle and allowing them to navigate back by foot.

“It also allows users to email the GPS location of a vehicle to allow someone else with a key to collect it.

Clare Head, director of FS Apps, said: “We believe this is the start of a smartphone revolution in the automotive world and we’ll be seeking to build and develop more and more useful apps for the industry.”

FS apps was established in 2010 to provide and manage smartphone application development on behalf of the world automotive industry. Directors Clare Head and Shaun Macintosh, who are also the founding partners of sister company FS Design, are aiming to provide a one-stop shop for all automotive manufacturers, offering solutions across all smartphone platforms including Android and Windows Mobile, as well as iPhone.

Andy Palmer, senior vice president at Nissan Motor Co Ltd, said: “Through our partnership with FS, Nissan continues to improve our commercial customers’ experience by offering the latest user-friendly technology. By integrating with smartphones, we will be able to offer new and advancing applications over the life of the vehicle, ensuring our products keep up with the speed of business today.”

The second application that FS has devised for Nissan is an e-owners manual, which exploits the full potential of smartphone capabilities by giving the user access to videos depicting the key features of the vehicle. It also contains the complete owner’s manual, for reference wherever a driver may be.

Clare said: “This app is the first vehicle owner's manual to be launched globally by any automotive vehicle manufacturer and we aim to be the world leader in this field.

“Our vision is that by 2014 the traditional printed owner's manual will be a thing of the past, enhancing this new technology to deliver a better customer experience, whilst reducing CO² emissions with elimination of paper usage.”

Clare and Shaun have been based at the North East BIC since creating FS Design at the 14-acre business centre in 2002.

Shaun said: “Basing our company at the BIC has been beneficial for many other reasons as well as the great office provisions and accessible location.

“The ongoing availability of business support and advice is extremely useful, and I’m not sure we'd get this anywhere else.”

The North East BIC offers a range of accommodation options designed to support the growth of innovative businesses. For more information visit space@ne-bic.co.uk , or call Donna Surtees on 0191 516 6066.

 

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