A Tyneside funeral directors has bucked a long-standing trend as it opens its fourth branch.
Peter Johnson Funerals, of South Tyneside, has rejected traditional hearses, which have been commonplace across the nation for over a century, in favour of a fleet of top-of-the-range Mercedes Vianos, finished in silver rather than black.
The company believes the move represents excellent value for money for clients, while bringing them a higher level of comfort.
Peter Johnson said: “As an independent family company we are delighted to offer these exceptional vehicles which provide an outstanding level of comfort, space and style.
“Access is greatly improved by the addition of electric steps. Our decision to do something different began by looking at improving the way in which we provide transport to families. There is no transmission tunnel, which is usually seen as an obstacle to passengers.
“With greater space in side, executive seating with full air conditioning and electric doors, we believe all of this gives a superior journey.”
The new fleet was on show on Saturday at the opening and dedication of the firm’s new facility in Hebburn.