Overhaul for top-end hols firm website Exsus.com

WHAT does a holidaymaker want from a website when booking their big break?

Ian Mullen from Shout Digital

WHAT does a holidaymaker want from a website when booking their big break?

For some, the presence of an online booking area, clear pricing, some well-lit pictures and precise directions are a good start. But digital media agency Shout Digital believes a more personal touch is required at the luxury end of the market. The Newcastle firm was signed up by top-end tour operator Exsus.com to revitalise its website, and installed video footage, a mapping feature and much more logical navigation in a bid to make life easier for potential buyers.

Shout’s head of creative Ian Mullen said: “The previous website didn’t go the extra mile in giving customers a much broader idea of what sort of resorts the company could offer. Some of the places were absolutely beautiful.

“The website is a guide to the holiday you could have, and people can have totally bespoke holidays. So we decided to take the site and push it a bit further.”

Exsus arranges luxury trips to locations such as South East Asia, South America, the Caribbean, Dubai, Africa and Europe. Photos on the site are now larger, while a map allows visitors to search a map of the world and pinpoint accommodation in certain countries. The project was handled by Shout Digital over a four-month period.

Mr Mullen said: “For standard holidays, people are used to things like either booking online or going into a travel agent. But, with these sorts of sites, because of the budgets we’re talking about, people expect extras and a bit more customer service. They want the personal touch, with people who know what they’re talking about guiding them through the process. They want to be looked after a little bit more.”

Exsus marketing director Alison Crabb said: “At Exsus, one of our prime objectives is to provide a really enjoyable and fulfilling experience for our clients when they are planning a holiday, and that starts when they first log on to our website to research their holiday.

“By introducing the new technology and providing a much more logical journey, enabling them to find the information they require more easily, we are providing a much better service for them before they have even stepped on to the plane”.


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer