Online presence sees NLS Security's sales rise

A family-run security firm in the North East has seen a rise in sales and national contract wins after the introduction of its e-commerce sites

Established in 1979 by Eric and Pauline Wylde, NLS Security Ltd was originally set up as Newcastle Locksmiths and Safe Company.

The firm, which has been in business for 34 years from its base in the city, originally started out as a small key-cutting shop in Westgate Road. The couple’s son, managing director Stephen Wylde, joined the firm six years ago and has since overseen the launch of two e-commerce sites, which offer security products, such as safes, locks and fire safety equipment.

Since the launch of its websites, the company has seen a 25% rise in sales, 10% of these are through national contract wins with technology, retail and hotel chains in the south of the country.

The firm, which has a turnover of around £1m, now employs 14 staff, and has just taken on an extra member within its online customer sales support team.

Wylde said that the national contract wins were as a direct result of the firm’s online presence.

He added: “We have always had a solid reputation in the area since the company was set up 34 years ago, but by increasing our online offering, we have become more competitive and have seen a significant increase in our national contract wins.

“We’re delighted that our increased online visibility has enabled us to take our unrivalled levels of service further afield.

“We hope to continue this growth and hold monthly meetings to talk about feedback and chat with our web design team. We have recently introduced a stock alert feature on our online sites.”

The firm, which is accredited by the Master Locksmiths Association, is now on the West Road and has a warehouse and showroom for locks, safes and security hardware. It offers a 24-hour call-out service. Specialist services include supplying safes, installation, removal, opening, auto locksmith services, car key-cutting and programming.

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