Communications agency O PR has set up a specialist consumer PR team as it continues to see new account wins in the B2C field.
The Newcastle-based agency has recruited account director Emma Campbell, who will head up the O PR consumer team working across the agency’s food, fast-moving consumer goods (FMCG), retail, housing, telecommunications, consumer finance, leisure and utility clients.
She will be providing the agency with further expertise on the ever-changing digital landscape and has previously spoken on digital PR at events and conferences nationwide.
Account manager Alex Donaldson has also joined the O consumer team after supporting the agency on maternity cover during the past year.
And Amy Jackson recently joined the agency after previously working at two other regional PR firms on several clients including Ross’s Pickles and the Festival of the North East event.
O PR managing director Kari Owers said: “B2C brand wins have been our fastest-growing area of the agency in the last six months, with many new clients looking to reach media-savvy consumers in a new and exciting way.
“Our integrated approach to both on and offline PR has seen us answer client briefs via press campaigns, blogger and influencer relations, social media community management, content marketing and experiential events - all based on the latest insights into consumer media habits.”