Two Northumbria University students have won a creative competition run by iconic British brand, Dr Martens.
Courtney Stevens and Rosie Sparks, both in their second year studying fashion communication, were selected for their responses to a live brief to produce an E-PR campaign and short fashion film, capturing their takes on Dr Martens’ #STANDFORSOMETHING campaign, while reflecting Newcastle’s links to local music and rebellious sub-culture.
Entries were judged by a panel made up of Dr Martens’ UK retail marketing team, Newcastle PR agency O PR’s managing director Kari Owers, and lecturers from the university.
Sparks’ three-minute film will be played in Newcastle’s Doc Martens store on Grainger Street throughout the summer.
Stevens, the winner of the E-PR competition strand, meanwhile, won a two-week work placement with O PR, which handles PR for Dr Martens’ UK stores in the North.
Dr Martens’ UK retail marketing manager Amy Nelson said: “We were really impressed by all of the films but Rosie’s in particular really brought to life #STANDFORSOMETHING on a local level.”
O PR managing director Kari Owers said: “Courtney’s interpretation of Dr Martens’ brand values, heritage and audience really stood out.”