Northumbria University students win Dr Martens competition

Courtney Stevens and Rosie Sparks, from Northumbria University, have been praised for their creative take on iconic British clothing brand

From left, Rosie Sparks, Dr. Martens Newcastle store manager Rosie Ward and Courtney Stevens
From left, Rosie Sparks, Dr. Martens Newcastle store manager Rosie Ward and Courtney Stevens

Two Northumbria University students have won a creative competition run by iconic British brand, Dr Martens.

Courtney Stevens and Rosie Sparks, both in their second year studying fashion communication, were selected for their responses to a live brief to produce an E-PR campaign and short fashion film, capturing their takes on Dr Martens’ #STANDFORSOMETHING campaign, while reflecting Newcastle’s links to local music and rebellious sub-culture.

Entries were judged by a panel made up of Dr Martens’ UK retail marketing team, Newcastle PR agency O PR’s managing director Kari Owers, and lecturers from the university.

From left, Rosie Sparks, Dr. Martens Newcastle store manager Rosie Ward and Courtney Stevens
From left, Rosie Sparks, Dr. Martens Newcastle store manager Rosie Ward and Courtney Stevens
 

Sparks’ three-minute film will be played in Newcastle’s Doc Martens store on Grainger Street throughout the summer.

Stevens, the winner of the E-PR competition strand, meanwhile, won a two-week work placement with O PR, which handles PR for Dr Martens’ UK stores in the North.

Dr Martens’ UK retail marketing manager Amy Nelson said: “We were really impressed by all of the films but Rosie’s in particular really brought to life #STANDFORSOMETHING on a local level.”

O PR managing director Kari Owers said: “Courtney’s interpretation of Dr Martens’ brand values, heritage and audience really stood out.”

Journalists

David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer