Two Northumbria University students have secured a £14,000 loan to power their fitness start-up which aims to connect young people with professional athletic advice and expertise.
Nathan French, 24, and Peter Blake, 25, have launched Your Student Body, a network designed to make professional athletic advice on nutrition, training and sponsorship available to young, would-be athletes.
The pair have secured funding from North East start-up loans deliverer Transmit Start-Ups to fund development of their website and marketing activity.
The business will also put performance coaching athletes into schools to deliver sessions that would only otherwise be available to professional sportsmen and women who are part of a national squad.
Backing from Costa Coffee’s independent charitable arm, the Costa Foundation, has already helped the entrepreneurial pair to deliver similar sessions in Newcastle schools.
Revenue will be accumulated through Your Student Body’s website, which hosts advice from athletes and fitness experts. The pair will market their niche readership to brands in the fitness sector.
Peter Bakare, who as well as being a professional athlete, has worked for BBC Radio and spent two years script-writing for the BAFTA awarding-winning E4 drama Skins, said: “The combination of my writing skills and elite sports background together with Nathan’s sporting achievements give us a great base to launch Your Student Body.
“There is a growing demand for young people to become active and help tackle obesity as well as this there is also a need to support potential elite athletes. We can’t wait to get our first success stories.”
Richard Myers, director of Transmit Start-Ups added: “Your Student Body has expertise which is second to none. We are delighted to support Peter and Nathan as they are as dedicated to excellence in their business as they are in their sporting field.
“It is particularly exciting for us as their loan has helped us reach £3m loans and support for over 450 entrepreneurs throughout the country.”
In their sporting careers Nathan was a UK Schools Games Champion in 2007 and nominated for BBC Young Sports Personality of the Year, then in 2010 he was British Olympic Association Athlete of the Year, in celebration of his volleyball career.
Peter was a member of the Team GB volleyball team and then played professionally for two years in Hollands A League.
The pair both combine development of their business businesses with studying performance coaching at Northumbria University.