Northumberland Tea brews Tesco deal

A Corbridge business has brewed up a sales success after striking a deal to supply Tesco with their unique tea honouring England's Border County

Jack Charlton, the face of Northumberland Tea, launches the brand's Tesco win with customers
Jack Charlton, the face of Northumberland Tea, launches the brand's Tesco win with customers

A Corbridge business has brewed up a sales success after striking a deal to supply Tesco with its tea honouring England’s Border County.

Bill and Helen Logan’s Northumberland Tea is to be stocked in 66 Tesco stores across the North East, and the tie-up with the grocery giant could see thousands raised for the Sir Bobby Robson Foundation with a percentage of the profits from the sale of every box of 80 teabags going to the cancer charity based at Newcastle’s Freeman Hospital.

Northumberland Tea launched last May and is already available in 135 independent retail outlets from Berwick to Harrogate, with orders coming in from as far afield as Germany, New Zealand and Canada and elsewhere around the UK. The Tesco roll-out means the Logans are a step nearer to realising their dream of putting Northumberland on the international food map in the same way Yorkshire Tea has done for its home county.

The deal will see the brand – fronted by Ashington-born football legend Jack Charlton – selling in both Tesco superstores and Extra’s outlets and marks the first major retail listing for the Logans’ beverage.

The Corbridge couple said: “It is phenomenal that Tesco has recognised the excellence and appeal of the brand.

“We are taking a leap into the unknown but we are confident Northumberland Tea will sell.

“It would be fantastic if the brand could become as well-known as Yorkshire Tea.”

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