Northumberland couple launch Calibrate businesses

A COUPLE who have moved from New Zealand to rural Northumberland have set up two businesses that share the same name but take a different approach to team building.

Susie and Shane McDonald
Susie and Shane McDonald

A COUPLE who have moved from New Zealand to rural Northumberland have set up two businesses that share the same name but take a different approach to team building.

Susie and Shane McDonald originally met in Edinburgh, where she had been a student and he was playing professional rugby. They then moved to his native New Zealand, but recently returned to the UK with the idea for Calibrate.

Susie runs Calibrate Business offering business growth strategies to firms, while Shane runs Calibrate Challenge, a series of MUDMAD outdoor events where participants tackle gruelling mud runs at locations across the North East over distances of 2km to 10km. He said: “These events are very popular back in New Zealand. They are a great way to keep fit, work together as a team and help charities at the same time. They are suitable for anyone from families to the diehard athlete.”

Shane is aiming to raise more than £10,000 for Northumberland charities including Cash for Kids, the Toby Henderson Trust, Alnwick PlayRangers and Northumberland Scouts.

Although the couple’s two businesses are separate, they plan to team up to offer packages allowing clients to try out both sets of challenges.

Susie said: “Our Calibrate Boot Camp can transform a business in 48 hours. A weekend focused on personal business challenges coupled with a unique combination of outdoor pursuits and classroom learning gives our clients a clear focus and a structured plan to take away with them and implement.

“We are both very lucky that our skills perfectly complement each other, allowing us to work together for the good of our clients.”

The next Mad North East Mud run takes place at Slaley Hall, Hexham, on November 11, while Calibrate Business begins its three-month Calibrate Boardroom programme in January in Alnwick for established businesses. Susie will also be running a free networking event in Alnwick on November 14.

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