A North East baker has reshaped his business to launch a new gluton-free range, supported by a free initiative aimed at helping firms reach their growth potential.
Keith Glenton, of Glentons Bakery, wanted to add the new line to meet growing demand. The move, however, required an overhaul of the operations and meant finding new ways of working for the company’s 32 employees.
To support the transition, Glenton turned to the Business Northumberland High Growth Programme, delivered by business coaching specialists, Oxford Innovation.
“There is far greater awareness now of food allergies and we were receiving daily enquiries from customers to all four of our shops for gluten-free products,” he said.
“However in order to comply with Food Standards Agency regulations on production we needed to review our ways of working and restructure the business accordingly.
“The Business Northumberland High Growth Programme was recommended to me by other local business owners who have participated and seen the benefits it brings.”
Glentons is producing its new range at its unit in Morpeth, while continuing to prepare other breads, cakes and pastries in Ashington.
Oxford Innovation business coach Matt Hindhaugh said: “Keith and his team really embraced the coaching process and I’m certain Glentons is well placed for further growth.”
The programme is jointly funded by Arch, The Northumberland Development Company, Northumberland County Council and the European Regional Development Fund (ERDF).