A top Newcastle jewellery store which has traded for more than 180 years is set to become Goldsmiths flagship showroom with a £1m investment.
Northern Goldsmiths’ city centre showroom is one of the most long-standing in the Goldsmiths estate and one of four in the Newcastle area.
Crowning the corner of Pilgrim Street and Blackett Street since 1832, it was also once the central head office to several other Goldsmiths stores, prior to its expansion throughout the UK.
The store closed on Sunday and will reopen in early July after a major refurbishment, which will see all the original features of the listed building sympathetically maintained and restored to their former glory.
Internally, there will be an extension of the Rolex Boutique and the introduction of an Omega Boutique, alongside a series of “shop in shops”’ created in partnership with some of Goldsmiths’ luxury watch brands.
The first floor space will also be reopened, as well as the creation of a dedicate services area dealing with client repairs, and offering additional customer seating and consultation areas.
Over the years the building has become a Newcastle landmark known for being lit up at night, historically making it somewhere for revellers to meet.
The Rolex clock on the corner of the building remains a popular meeting place and has been the scene of many proposals, consequently picking up the local nickname “the kissing clock”.
Craig Bolton, executive brand director for Goldsmiths, said: “We’re very excited to be bringing Northern Goldsmiths, Newcastle into the 21st century, yet mindful of its unrivalled history and heritage of which we’ll be careful to maintain through its beautiful listed features.
“We are currently refitting over 40 of our Goldsmiths stores in the UK this year as part of a major investment and I’m delighted this Newcastle showroom has been chosen as the flagship redevelopment.
“Being born and bred in Newcastle myself, I remember its importance and know it holds dear in many people’s hearts.”
Northern Goldsmiths general manager Jason West, added: “We’re really looking forward to our big day in July when we can welcome our customers into their new look, local showroom.”
Goldsmiths is the UK’s largest luxury high street retailer with over 110 stores nationwide and was the first official Rolex retailer in the country.