North East woman launches Premurosa online business

A NORTH East woman is juggling working part-time for a holiday cottage company and caddying for her golfer husband with running a new online business.

Jo Harrison has launched Premurosa

A NORTH East woman is juggling working part-time for a holiday cottage company and caddying for her golfer husband with running a new online business.

Jo Harrison, who is married to top golf coach John Harrison, came up with Premurosa – which means thoughtful in Italian – to sell gifts and cards that can all be delivered to customers straight through the letterbox.

The idea is that all the giftboxes and their contents must be able to fit through an ordinary letterbox so the parcel can be sent as a complete surprise.

She said: “It has been a challenge to source our products because they have to have specific dimensions to fit through a letterbox.

“Consequently the last six months have been spent scouring trade shows and factories around the country to create the catalogue of gifts that you see on the Premurosa website.”

She also faced challenges with the actual giftboxes themselves because they had to fit the same dimensions and meet her demands for eye-catching style while also being sufficiently rigorous to stand up to the postal process.

The Blaydon-based business has sourced a variety of chocolates, natural bath and body products and jewellery to send through the post for personal and corporate gifts.

Mrs Harrison said: “To complete the ‘thought’ we add one of our specially designed greetings cards on which you can add your own message. I wanted the designs to be unique to us so I commissioned some designers who came up with some great results.”

And the website also contains a section where customers can set up their own personalised area, including the names of family and friends, their special dates, likes and dislikes.

Mrs Harrison said: “It has been really hard work setting up Premurosa, working from early in the morning to late at night most days and there are those times when I think, ‘Why am I doing this?’ But I’ve met some really nice, like-minded people along the way who lift your spirits and you really want to do business with them.

“Another plus point is that because I’ve been so busy, my husband has taken on a few more jobs at home and his cooking has improved so much I think he could give Jamie Oliver a run for his money.”

Mrs Harrison also works part-time with Northumberland luxury holiday company Coastal Retreats and travels the world as a golf caddy for husband John, who competes on the PGA European Seniors Tour.

 

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