Two North East firms have joined the Prime Minister’s high-profile trade mission to China to forge new alliances.
Ross Linnett of Gateshead web accessibility firm Recite Me Ltd has returned to China less than two months after spending time in the country as part of the Chancellor’s visit, as part of the delegation taking part in the trade mission aimed at establishing a free trade agreement between China and the EU.
The firm’s founder and chief executive is spending three days in China with David Cameron, alongside representatives from Sunderland Software City.
Linnett said: “I am aiming to strengthen some of the relationships I forged and to secure the strategic partners we need to facilitate a stable market entry. It’s too early to say whether I’ll be signing any commercial deals, but I do know from my last trip that Chinese business recognises the importance of website accessibility to attracting new customers.
“There is a symmetry to the web accessibility solution Recite offers businesses and the importance of overseas trade mission.”
David Dunn, chief executive of Sunderland Software City, was also invited to make up the delegation of 100 UK business leaders from various industry sectors, including Rolls-Royce, BP, Barclays, HSBC, GlaxoSmithKline and Virgin.
Dunn was invited to join due to the work Sunderland Software City initiative has done to support and accelerate the growth of the region’s software sector and the work it does to promote it internationally. While Dunn is there, he will announce plans for a special soft-landing package for innovative Chinese companies looking to establish a European base in the £10m software centre.
Prime Minister David Cameron said: “It is great that companies from Tyne and Wear have been able to join me on this visit. This is the largest trade mission Britain has ever taken to China and it comes at a time when Chinese investment in the UK has almost doubled in just one year. There is such untapped potential here in China and I’m determined to help companies like Recite Me and Sunderland Software City succeed in this exciting and fast-growing market. I hope this visit opens doors for them.”