In our search for the stars of the region’s export companies in the North East Exporters’ Awards, sponsored by UK Trade and Investment, the North East Chamber of Commerce and HSBC, we focus on the Mid and Large Exporter of the Year.
The winner of the Mid and Large Exporter of the Year category will be a business with a turnover in excess of £25m that has demonstrated exceptional achievement in export.
Judges will want to hear about the product range being exported, the complexity and number of markets served, the companies performance in these markets and the obstacles or barriers to success.
Last year’s winner was Aesica Pharmaceuticals, a drug manufacturer which has seen exports grow to India, Turkey and Japan in the past three years.
A crucial factor has been a trend within the pharmaceutical industry for mature medicines to grow within merging markets. Arthritis drug Flurbiprofen, manufactured from Aesica’s Cramlington site for 20 years, has grown in demand across Asia. Added value and enhanced service provision has firmly established Aesica as a leader in this marketplace.
A company spokesman said: “Aesica is now the market leader in the production of the active pharmaceutical ingredient Flurbiprofen and we have achieved our market-leading position as a result of continuous process improvement, investment in facilities and our ability to respond quickly, providing tailored solutions to specific market requirements.
“Furthermore, we have combined our heritage of quality, innovation, customer service and reliability with a competitive pricing strategy, enabling us to secure new business in Turkey and across emerging markets in Asia.
“Over the past three years we have worked on our strategies and we currently hold 90% of the market share on Flurbiprofen and are exporting 99% of this product around the world.
“We have built up considerable internal expertise, working on these strategies. Along with continued support from the North East Chamber of Commerce and our local logistic suppliers, K&N and OSE European, we have been able to demonstrate a very knowledgeable and efficient supply chain to these markets.
“As market demands grow, we will continue to expand our Flurbiprofen manufacturing capacity to ensure Aesica remains competitive within the global marketplace.”
The North East Exporters’ Awards celebrate and recognise the efforts of companies that, through exporting achievements, are making a huge contribution to both the regional and UK economies.
They look to acknowledge and celebrate the strength and diversity of North East exporting, and also recognise individuals who have helped their company boost its international sales performance. Last year entries nearly doubled for these awards, which are now recognised as the main export awards for the region. Let’s hope that even more companies will this year prove that the North East really is a region of exporters.
The awards dinner will take place on Thursday, May 15, at Ramside Hall Hotel, County Durham. Deadline for entries is Friday, March 21.
The award categories are:
New Exporter Award: A business that started exporting within the last two years and can demonstrate significant export success in one or more markets.
SME Exporter Award, sponsored by UK Trade & Investment: A business with turnover of up to £25m that has demonstrated exceptional achievement in export.
Supporting Export Award: A business with turnover up to £500m that does not export itself, but plays a key role in supporting our region’s exporters to trade overseas. This can either be directly, through providing logistical support, or indirectly through providing associated services such as advice and consultancy.
Export Team of the Year Award, sponsored by NECC: A team working in export who can demonstrate significant added value to their business through adopting innovative techniques, personnel development, and successful implementation of the companies’ export sales strategy.
Mid & Large Exporter Award: A business with turnover in excess of £25m that has demonstrated exceptional achievement in export.
Overall Exporter of the Year Award, sponsored by HSBC: The overall winner, which is chosen from the winners of the above awards, plus other export award winners in the region.
Judging criteria and eligibility
In determining the winners, judges will take the following factors into account:
Product range being exported.
Development of export strategy.
Percentage of growth in export sales.
Staff development measures undertaken (for the team award only).
Complexity and number of markets served.
Obstacles/barriers to success.
CLOSING DATE FOR NOMINATIONS : Friday 21st March 2014