Two events companies are causing a stir in the region and beyond by bringing a string of household names to the North East.
Precision Sports and Events and Wraith Promotions, both based in Newcastle, have good track records individually in attracting sports and music celebrities to Tyneside.
But now that they have teamed up, the two entrepreneurs are finding business is going from strength to strength with a string of high-profile celebrities on their books.
Their latest success from Danny Cox and Steve Wraith is landing Newcastle United legend Alan Shearer to appear at their Newcastle United reunion dinner in aid of the Joe Harvey Memorial Plaque on October 20, as well as world heavyweight boxing champion Evander Holyfield in Gateshead’s Lancastrian Suite this Wednesday.
They have previously featured world darts champion Phil ‘The Power’ Taylor and former boxing heavyweight world champions David Haye and Riddick Bowe. Danny Cox, of Precision Sports and Events, said: “Steve and I have known each other on and off for decades and it all seemed to fit after Tungsten on the Tyne, a high-profile darts event in Gateshead which was our first co-promotion. Since then we have worked on various projects together and it has worked in our best interests so long may it continue.”
Cox is also chief executive of the Scandinavian Darts Corporation and son of Tommy Cox, who founded the Professional Darts Corporation which is now home to the biggest indoor sport in the UK and enjoys prime-time viewing throughout the year on Sky Sports and ITV. Wraith was the mastermind of the Entertainers Re-United football match at Newcastle Falcons a couple of years ago when 10,000 spectators descended upon Kingston Park in Newcastle to watch stars such as Kevin Keegan, David Ginola and Alan Shearer reunite to replay the famous Newcastle v Liverpool 4-3 game, which is still voted the favourite match in the history of Sky Sports.
Wraith added “We continue to test ourselves and every event or show we plan seems to be bigger than the last. It’s not just sport though, we have music from The Jam at the O2 Academy in November and there will be much more to come from other music stars in the future.”