Hadrian's Wall image could hold key to £1 million of free advertising for the North East

The North East could receive £1m of free advertising if an image of Hadrian's Wall proves popular on airport's Facebook page

Joe Cornish People walking at Hadrian's Wall, Northumberland
People walking at Hadrian's Wall, Northumberland

The North East Chamber of Commerce is calling on businesses and individuals to help showcase the merits of the region by voting in a competition that could result in £1m of free advertising at Heathrow Airport.

Heathrow has joined forces with VisitBritain to launch the Your Great Britain competition, in which members of the public can vote for their favourite images from a number of UK regions posted on the Heathrow Facebook page.

The North East is represented by Hadrian’s Wall, which will compete against highlights from Northern Ireland, the Midlands and the North West.

View the Heathrow Airport status below, like and share it to help the North East secure free advertising

 

NECC Chief Executive, James Ramsbotham, said: “NECC and our members have been seeking to raise awareness of the many Great Reasons there are to live, work and invest here in the North East and this competition is an excellent way of energising that campaign.

“What we must now do – each and every one of us – is mobilise as many votes as we can to ensure that the North East wins. That way we can win the chance to showcase many others parts of our region and ultimately attract investors and visitors to this often under-sold part of Great Britain.

“We urge anyone who has a spare moment to visit the Heathrow Facebook page in order to vote to ensure that we seize this valuable opportunity to sell our great region within the bustle of one of the world’s busiest airports.”

Around 13 million passengers a year already use Heathrow as their gateway to Britain’s regions. Businesses can promote the competition by using the hashtag #YourGreatBritain or on their websites.

 

More on the tourist economy in the North East

Northumberland and Durham vying for national tourism prize

Why the North East will become a tourism hot spot for Aussies

Which two North East landmarks are the best in the country?

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