Holiday park operator Parkdean Holidays has promised 2015 will be its biggest year yet for investment across its UK properties.
The Newcastle-headquartered firm operates 24 sites across the UK and said it will spend £13.2m on them following a growth in bookings.
Investment of £6.8m will go towards the building of new holiday homes and lodges, while £1.7m will be used to rejuvenate existing accommodation.
Following a 25% growth in bookings last week, the firm has also decided to invested £800,000 in a range of new lodges at its Ruda resort in Croyde Bay, Devon.
New holiday home developments at Grannies and Newquay will also be unveiled this season.
Chief executive John Waterworth said: “We had a very successful 2014 and this significant re-investment shows our confidence in our customer growth in 2015 and beyond.
“We are committed to providing the best holiday park accommodation in the UK market. Refurbishments and new caravan designs mean we can keep holiday-makers comfortable in a home-from-home environment plus we have noted a growing market for luxury lodge holidays and sales across the UK — the British staycation is a trend here to stay, whatever your budget.”
Parkdean is also investing in its family entertainment facilities including activities for children — including the “Epic Tales” featuring a series of characters.
Parkdean Holidays formed in 1999 and is one of the UK’s largest holiday park operators, operating its head offices from premises in Gosforth.
The firm operates 24 parks including eight in Cornwall, three in Devon, three in Dorset, one in Hampshire, one in Norfolk, two in Wales and six in Scotland.