TYNESIDE is selling its strengths to inward investors in a joint effort from both sides of the river.
NewcastleGateshead Initiative (NGI) is aiming to attract investors seeking a base for their business via a new website. It is the first time the area’s inward investment offer has been packaged together and focused at UK and overseas businesses as a joint entity.
The site – www.investNewcastleGateshead.com – is designed as a shop window for the area’s specialisms and capabilities.
It focuses on creative and digital, marine and offshore and science and healthcare. It features business and professional services, and research and development and the logistics capabilities available.
NGI inward investment director, Catherine Walker, said: “The site is big and bold and quite different to more conventional corporate sites.
“It reflects the area, which is bright, outward looking and optimistic and its emphasis on digital media such as Twitter and LinkedIn allows us to update site visitors with information, debate, new products and leading analysis.
“Some excellent initial work has defined our sector strengths.
“A range of information, case studies and other companies working in these sectors, really builds up the scale and opportunity afforded to businesses.
“We are keen for our partners, the councils and the NE LEP (North East Local Enterprise Partnership) to signpost the site wherever they can, so that it becomes THE key hub for inward investment for the area.”
Walker’s team is working with Newcastle and Gateshead councils, private-sector networks, and the LEP to target businesses, industry associations and sector clusters throughout the UK and overseas which may be interested in setting up business on Tyneside.
Coun Michael Johnson, Newcastle City Council deputy cabinet member for skills, business and enterprise, said: “If the North East is to be a success in the global market it is vitally important we create the jobs of the future by growing our local businesses and attracting new investment from elsewhere in the country and overseas.
“I hope potential investors visit this site and use it to find out more about the assets that the area has to offer – a skilled workforce, good transport links, world-beating research and development and a can-do attitude among the local authorities and the Local Enterprise Partnership.”
Coun Malcolm Graham, Gateshead Council cabinet member for employment and skills, said: “We know that our area has a strong offer for new and expanding businesses. The challenge is to make sure that we are the ones shouting loudest and working hardest to attract investment in a very competitive market.
“That’s why we tasked NewcastleGateshead Initiative to build upon their success in attracting tourists to the region and transfer those skills to attracting investment.”