It has conquered the land, so now North East bakery giant Greggs is taking to the open waves.
The very first Greggs shop on water is set to open next year on board the St Clare Ferry which goes to the Isle of Wight, as part of an £800,000 investment by operators Wightlink.
St Clare, the company’s flagship on the Portsmouth to Fishbourne route, will have its Deck Four transformed to include a Greggs, following on from the successful launch of the popular food-on-the-go brand at its Portsmouth Gunwharf car ferry terminal in May of this year.
The Newcastle-headquartered firm said the on-board shop, due to open in February, is planned to be the size of an average Greggs high street store and will also create several new jobs.
A spokesman said: “This will ensure that we can offer customers on board the same great range that they can chose from in any Greggs high street shop
“Like all our shops the on-board store will receive daily deliveries of sweets and bread from our local bakery and our sandwiches and savouries will be freshly prepared through the day
“The shop will sell a similar food-on-the-go range to that found in each of our travel hub stores.
“This is the first shop on board a ferry and is a fascinating opportunity for the business. The travel sector has been very good for us and this feels like a natural extension to the shop we have with Wightlink at the ferry terminal in Portsmouth.
“We are always looking to open shops in locations where our customers want us.
“Travel is a key opportunity for us and we are working with a number of franchise partners at the moment to continue to develop in this attractive sector.”
Greggs Plc is the largest bakery chain in the UK and opened its first shop in 1952.
It now has nearly 1,700 outlets across the country specialising in products such as pasties, pies, sausage rolls and sandwiches.
In September the firm reported a 5.4% increase in like-for-like sales in its third quarter with trading conditions said to be more favourable than had been expected.