Staff from the region’s largest building society have handed over more than £14,000 to a dementia charity after completing a year-long fundraising campaign.
Having supported five charities in the previous five years, employees at Newcastle Building Society’s head offices and branches voted to adopt Alzheimer’s Society as their latest dedicated charity for 2013/14.
After 12 months of fundraising by NBS staff, teams and departments, a total of £14,387.59 was racked up. Participants took part in various activities including cake sales, sponsored walks, talent nights and family-orientated events.
More than thirty managers from NBS branch networks also took part in ‘Dementia Friends’ awareness sessions, which are designed to make participants more aware of the condition and help them create dementia-friendly environments in their local communities.
Natalie Falkous, head of corporate social responsibility at Newcastle Building Society, says: “Giving something back to the communities in which we’re based through this fundraising work and the time our branches dedicate to local good causes is absolutely central to our position as a mutual organisation. We’re very pleased to have been able to raise so much for an organisation that works with hundreds of families right across our heartland area.”
With around 20,000 members across the UK, Alzheimer’s Society provides practical services and support for more than 30,000 people with dementia and their carers every week through its network of local services.
Abby Clyndes, regional new partnerships executive at the society, said: “We’re delighted that Newcastle Building Society has raised an incredible £14,387.59 and want to wholeheartedly thank them for their support. With their help we could fund services in the region such as Dementia Cafes which are a lifeline to people in the community affected by dementia.”