Newcastle-based ramarketing has announced a collaboration with Canadian-based business development and consulting specialist Generic Pharma 2.0 that will see the two companies provide a joint service offering to the global pharmaceutical industry.
The strategic alliance will see the marketing and PR agency providing PR, search engine optimisation, design and social media services to pharmaceutical clients across the world by alongside the commercial consulting services delivered by Generic Pharma 2.0.
With a presence in North America, Europe and Australasia, Generic Pharma 2.0 has over 250 pharmaceutical clients across the world, assisting them with online lead generation, lead conversion and commercial strategy.
Asa Cox, founder & CEO at Generic Pharma 2.0, said: “Having worked with several marketing partners previously, we were very impressed by the set-up, industry track-record and approach by the team at ramarketing. For us, it’s about providing our clients with a seamless integrated marketing and business development service to help achieve their commercial objectives. Given the creativity and skill-set ramarketing brings to the table, we expect the collaboration to be a major success on a global scale.”
Founded by Raman Sehgal in 2009, ramarketing operates across a number of sectors but has built a strong foothold in the pharmaceutical market with the likes of Fertin Pharma, SCM Pharma, The Specials Laboratory, Molecular Profiles and Onyx Scientific as its clients.
The consultancy, which works with companies nationally and internationally, prides itself on its transparent approach and its ability to match client needs to consultants with relevant knowledge and industry experience.
Sehgal said: “We’re absolutely delighted to have teamed-up with Generic Pharma 2.0 given their reputation in the pharmaceutical marketplace, global reach and the complementary technology they can bring to our existing clients.
“This is a very exciting partnership for our business as it will allow us to take our competitive business model to new territories.”