Digital agency Orange Bus has developed and launched a mobile app for Aston Martin Racing, designed to bring behind-the-scenes information to fans following the FIA World Endurance Championship (WEC) and the 24 Hours of Le Mans.
The free app is available on iOS and Android, giving fans a virtual on-track experience with live data providing minute-by-minute updates on car speed, gearing, RPM, track position, class ranking, throttle, brake pressure and laps times.
The access-all-areas app also allows fans to see the four Aston Martin V8 Vantage GTEs as well as view driver profiles, team news and race calendars and will be updated throughout each of the WEC rounds.
Julian Leighton, director of the Newcastle-headquartered firm, said: “This is a really exciting, ongoing project for us – Aston Martin Racing is a highly desirable brand and we’re delighted with the result. There were several technical challenges to overcome, in particular live testing of the telemetry data, which required getting a car on the track so we could analyse the data and fine tune things.”
Orange Bus recently opened an office in London as demand for its services in the south of the UK and overseas continues to grow.
The agency said the new office opening means it can be more responsive to clients such as Barbour, The House of Lords, Pearson, Capita, Philips, Sage and PMI.
A spokesman for Aston Martin Racing said: “We believe that motorsport should be accessible. We always involve our drivers in autograph sessions and allow fans to see inside our garage during pit walk sessions.
“We have also successfully used social media to connect with our fans but this app goes one step further. This enables fans to get closer to our team, drivers and cars than ever before, viewing the information that they want, when they want it.”