Newcastle-based Bob Rudd Leisure acquires North West firm

AMBITIOUS gaming and amusement machine supplier Bob Rudd has taken over a company in the North West and says it aims to add more acquisitions this year.

Nick Rudd and father Bob Rudd who run Bob Rudd Leisure Ltd
Nick Rudd and father Bob Rudd who run Bob Rudd Leisure Ltd

AMBITIOUS gaming and amusement machine supplier Bob Rudd has taken over a company in the North West and says it aims to add more acquisitions this year.

The Wideopen-based business bought Masterplay Leisure Ltd for an undisclosed sum, which has added 350 sited machines and 10 members of staff to the business.

Managing director Nick Rudd, who recently took over the reins from his father Bob, said: “We’ve been in discussions since just before Christmas.

“It was part of our buying group and dad has known them for about 25 years.

“They felt it was time to move on and for us, it would consolidate the North West region.

“We’ll integrate it into the company over the next few months.

“This expansion in the North West region allows us to target a wider audience, and push forward with new products and techniques to increase cash box earnings, benefiting everyone.”

Bob Rudd, which now has 110 staff, is diversifying further into smartphone technology in addition to its core gaming machines.

Nick Rudd said: “We’ve got some good products and this increases the area to trial them.

“We are launching a pub lottery game, it’s the first of its kind. The app will be tested next week in pubs.

“We have new smartphone technology developed with Screen Reach. Round Roulette is a free round and it flashes up whose round it is.

“This is all about capturing the smartphone generation. We want to bring them into pubs and get them to stay there.” The business currently has a £7m turnover, which has risen 10% year on year.

And Rudd is confident of maintaining that growth rate.

He said: “We are an ambitious company. We want to acquire. We hope this will be the first of a couple this year.” The business, which was founded by Bob Rudd in 1989 with a single jukebox, also has depots in Leeds, Keswick in Cumbria, Warrington in Cheshire, and Newark in Nottinghamshire.

Bob Rudd, who is now company chairman, said: “In the current economic climate, it is promising that we are able to make such large business decisions.

“We are using this time to expand and grow rather than just keep our heads above water.

“Earlier in 2012, which marks a great year of change for us, Nick took over as managing director.

“This acquisition is just the next step in the right direction for Bob Rudd.”

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