Newarc set for export success

A North East welding equipment manufacturer is hoping to grow its export market after securing a major order from Azerbaijan

Newarc
Newarc

A North East welding equipment manufacturer is hoping to grow its export market after securing a major order from Azerbaijan.

Newarc, which is based at Walker Riverside in Newcastle, will be sending £40,000 worth of water-cooled welding sets to Baku Shipyard.

The state-of-the-art equipment can be used for long periods of time without getting hot.

Kerry Phillipson, the company’s marketing manager, said: “This is quite a significant order for the business.

“We are a manufacturer and orders like this keep our production going.

“We know this customer is looking to purchase more from us, as we’ve had another enquiry, so we should get further business from it.”

Established in 1972, Newarc has grown to become the UK’s leading manufacturer of MMA, MIG, and TIG inverter welding power sources, and has built an unparalleled reputation for innovation that meets customer needs throughout the world. The company concentrates on multi-process units, its range of cost-effective equipment being designed for easy operation, maintenance, portability and reliability, even in the most extreme conditions.

All Newarc’s research, development, manufacturing, technical support, sales and export services are housed in its North East headquarters, but the company, which employs 45 people, also has a facility in Aberdeen to support the growing demands of oil and gas operators, as well as numerous other fabricators in the area.

Most of Newarc’s customers are contractors in the construction, oil, gas and petrochemical sectors, and include big names like Amec.

Newarc, which has a turnover of between £3.5m and £4m, has few UK competitors, given the specialist nature of its products, but has to compete with some major players, of a much greater size, throughout the world. Being small, however, is not necessarily a disadvantage for the business, which can focus strongly on customer needs and tweak its products accordingly.

“Exports are becoming a more important part of the business,” Phillipson added.

“It helps us in establishing a global presence, as compared to our competitors we’re quite a small fish.

“Our equipment, though, puts us on a level playing field – and its all made in Britain, which is something people associate with quality.

“At the moment, exports account for about 5% of the business, but they have a big impact – orders of that size don’t typically come from the UK.”

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