A strong turnout from the North East can be expected at the 2015 NBA Beef Expo, run by the National Beef Association.
It has now been announced that the event, an annual festival of British Beef, will be held in the York Auction Centre on May 23, 2015.
Bringing together the very best in British commercial and pedigree cattle, equipment, knowledge sharing, and show classes for everyone in the industry, the expo, held at a different UK venue each year, regularly attracts international visitors and exhibitors.
The North Yorkshire centre was chosen to host the event this year since it is at the heart of a renowned cattle finishing area and is a central venue used to handling large shows.
The market holds weekly fat stock and store sales and is likewise a noted centre for machinery sales.
Auctioneer Scott Ferrie, who is also chairman of the NBA Beef Expo 2015, said: “Beef Expo is a tremendous event and we are absolutely honoured to be hosting it in North Yorkshire.
“We are at the heart of a top beef-producing area, and are looking forward to showing visitors what we do during the farm tours that play such an important part in the Beef Expo experience. Yorkshire has some of the finest pedigree herds in the country and this gives us a great opportunity to showcase them to the rest of the British beef industry.”
The NBA Beef Expo is considered a major showcase for pedigree and commercial breed societies that want to promote the quality of their cattle. It also provides an opportunity for visitors to witness the high calibre of British beef breeding and genetics. Farmers, exhibitors, agricultural companies and interested members of the public likewise use the annual event to network, do business and share knowledge.
Chris Mallon, NBA chief executive, said: “It’s always difficult to choose a venue for Beef Expo, because there is so much to take into consideration. We have chosen York Auction Centre because it ticks all the boxes for us; it’s in a great location, close to plenty of fantastic livestock, and will be easy for the thousands of visitors, trade stands and exhibitors to get to for the event.”
The Beef Expo will also provide a platform for the younger generation to showcase their skills, and for exhibitors to provide visitors with the latest information and technology shaping the future of the British beef industry.