NEW rules on food labelling will shortly be coming into force, meaning manufacturers will have to include the country of origin of meat, allergen advice and whether the product contains palm oil.
The Government had called for better labelling rules at European level and is now asking for feedback from the food industry on the changes.
The Food Information Regulations consultation will look at consolidating 14 pieces of legislation are into one.
It will include telling consumers where their meat is from by providing country of origin labelling, with a minimum font size to ensure labels can be read easily.
Defra said that costs would be kept low by providing sufficient time for the industry to put the changes in place, so rather than having to immediately re-label every single product to comply with the law, businesses can absorb the legislative requirements into their planned re-labelling cycle.
Food and Farming Minister David Heath said: “The Government is tightening up rules to make it easier for shoppers to make more informed decisions for themselves and their families at the tills.
“We fought long and hard in Europe for more honest labelling so that people can make up their own minds about what they eat.
“We are making it easier for consumers to know what’s in the food and drink that they buy, while at the same time cutting red tape for businesses.”