New regional CBI director Dianne Sharp relishes role

New regional director for the CBI North East said she is determined to give North East businesses a voice to help them make a difference

Dianne Sharp, CBI North East's new regional director
Dianne Sharp, CBI North East's new regional director

The new regional director for the CBI North East said she is determined to give North East businesses a voice to help them make a difference.

Dianne Sharp has been named as the new North East director for the organisation, a role which she said she will officially begin “with relish” this June.

Sharp has some 25 years direct business experience, more recently as managing director of Northumberland-headquartered pharmaceutical company SCM Pharma, which she has run since 2010. She previously led Bishop Auckland-based Mechetronics to establish operations in China and India and is also a qualified accountant with an MBA from Durham University Business School.

While SCM Pharma search for a new MD Sharp will remain in place as she goes through a handover process, but said cannot wait to take on her new role.

She said: “I’m just not one for sitting on the sidelines.

“I have always been involved in various things and have a view that if you have an opinion you can’t just sit at home, you have to get out there.

“We have a huge difference to make in the North East. Within the service sector, manufacturing, engineering, and in terms of balance of trade we tend to hide our light under a bushel, which is a shame, so it’s very important that we make sure businesses have a voice.

“As the economy continues to grow, this puts real pressure on many businesses to scale up production, requiring more investment and more people with the right skills.

“It is key that we get this right in the North East, if we want to secure a stable economy, more jobs for young people, and wage increases and improved standards of living for all.”

Sharp replaces Sarah Green, who stepped down from the regional role after she was promoted to the role of member relations director (regions and nations).

She said: “I think it’s an amazing appointment – she combines vast business experience with real enthusiasm and she is a passionate advocate for North East business.”

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