A new motorcycling app developed in the North East could help save injured bikers' lives .
The new technology was devised by North East entrepreneurs Zoe Farrington and Andrew Richardson at a cost of £285,000, £40,000 of this was their own funds.
The technology works by downloading an app to a smartphone. The device automatically detects if a rider has been involved in a crash using motion sensors, which sends an alert to the rider’s phone, which if it isn’t cancelled, contacts the ambulance service with the location and medical details of the rider.
The app also records routes and synchronises with realrider.com where subscribers can view, edit and share their favourite rides.
Farrington, managing director of REALRIDER, the start-up company behind the app, said: “So far, we’ve had around 10,000 people download the new app.
“Thankfully there have been no real emergencies to date, but the technology has been triggered 18 times.
“The REALsafe part of the app is UK-only, but we’d love to be able to roll it out overseas in the future. The plan is that the app is treated the same as a 999 call in the future. We’ve only been in development for nine months now, but we are looking at a turnover of half a million next year. In year three, we hope this will be nearer £3.2m.
“Being able to take this idea from concept to national launch is a key milestone for our business and we couldn’t have done it without Newcastle Science City.
“With their support, we were able to carry out much-needed market research to develop the app to the extent that it has become just as vital to our subscribers as putting their helmets on.”
The app, which is being piloted by the North East Ambulance Service, is the first of its kind to help reduce the number of motorcycling fatalities.
Newcastle Science City provided business support to help the company through its early stages, with Rivers Capital financing the development of the app and website.