A new national events company has been launched in the North East.
Last year, Sunderland City Council spun out Sunderland Live, which has since organised high profile events such as Sunderland International Airshow.
Expanding on their offering, the team have now created UK Events Live, which will be running a range of services throughout the country.
Managing director Chris Alexander said “Our approach is very much about creating tailored packages based upon an understanding of what the client is seeking to achieve.
“As well as delivering great events that people talk about, our main area of specialism is our commercial acumen in helping organisations and events deliver the optimum financial benefits from their activity.
“We have great links to potential sponsors and have the ability to identify and pitch ideas and concepts to them.”