Fast-growing Vertu Motors PLC will be creating 25 new jobs through bringing the luxury Infiniti car brand to the North East.
The Gateshead firm, which has enjoyed a long run of expansion, has announced it will be opening an Infiniti centre at Silverlink Retail Park to cater for customers in Tyne and Wear, County Durham and Teesside.
Redevelopment work on the former Honda dealership site is set to begin soon and will involve a major overhaul to fit with the premium brand’s image.
Infiniti Motor Company Ltd is headquartered in Hong Kong, with sales operations in approximately 50 countries.
The brand was launched in 1989 and its automobiles are currently built in Japan and the United States.
However, production in China and Europe is set to start soon, with the first European manufacturing plant to open in Sunderland next year.
Infiniti regional director Steve Oliver said: “This agreement represents yet another new Infiniti centre that will be opening, with many more to follow across the UK over the next few years. A centre operating in this important area will help generate awareness of the brand and build on our ever-growing customer base.”
Robert Forrester, chief executive of Vertu Motors PLC, said: “We are extremely excited to be the company which is bringing Infiniti to this region. It will be a growing brand in the UK that will introduce a wealth of cutting-edge products over the next few years. Next year, the Infiniti Q30 will be manufactured just down the road in Sunderland, meaning we will have another car brand both produced and sold in the region, which is fantastic news for the North East.
“Vertu has been going from strength to strength since its formation in 2006. In the past year, we have created 103 jobs in the North East alone and we are now the sixth largest motor retailer in the UK, with Infiniti set to bring us to 107 dealerships, representing 20 brands.”
Among the models to be sold at Infiniti Newcastle will be the recently launched premium sports saloon, the Q50, alongside a full hybrid version.