New jobs and technology at Cramlington firm Potts Print (UK) Ltd

A MAJOR investment in new technology and the creation of new jobs is under way at one of the North East’s longest-established printing, packaging and direct mail businesses.

Potts Print (UK) Ltd
Potts Print (UK) Ltd

From left, Yorkshire Bank Newcastle FSC asset finance partner, Ian Thompson; Yorkshire Bank Newcastle FSC business partner, Steve Walker; Potts Print (UK) Ltd financial director, Steph Tobin and Potts Print (UK) managing director, Shaun Johnson

A MAJOR investment in new technology and the creation of new jobs is under way at one of the North East’s longest-established printing, packaging and direct mail businesses.

A third B1 colour lithographic press to help it to cope with extra capacity and enhance customer service has been acquired at a cost of £1.2m by Potts Print (UK) Ltd, Cramlington, Northumberland, after gaining backing from Yorkshire Bank’s Newcastle Financial Solutions Centre (FSC) through its Investing for Growth initiative.

Potts Print was founded in 1875 and has 165 staff will recruit 15 new business development and sales staff in a year in which the company expects to increase turnover by £2.4m.

The company, which provides lithographic and personalised digital print applications, bespoke packaging and direct mail, as well as storage and distribution services, supports a wide range of customers including international corporations, retail and pharmaceutical companies, the NHS and public sector, creative agencies, charities, regional and local businesses and performing and visual arts.

Potts Print managing director, Shaun Johnson, said: “We have continued to invest throughout the recession when others have stood still. Now, as the economy has started to recover, we are seeing the benefits of this investment.

"Much of the work we’ve been taking on needs B1 press time and we need extra capacity, so this investment is the next logical step and ensures we can maintain flexibility and provide the fast turnaround times our clients expect.

"We now aim to carry on expanding all our three divisions and continue to increase turnover. We are on target to achieve £15m in 2011 and, as well as the new Roland press, we have increased capacity in our digital and direct mail divisions with the purchase of a Xerox 4114 digital press and a Buhrs BB300 enveloping system.”

Founded in North Shields as WJ Potts & Son and in operation for 136 years apart from when its owner and staff were called up for military service between 1939 and 1945, Potts Print (UK) moved into its 100,000 sq ft headquarters at Atlas House five years ago. Yorkshire Bank Newcastle FSC business development partner, Steve Walker, who handled the deal with asset finance partner, Ian Thompson, says: "The North East will benefit from astute, dynamic enterprises such as Potts Print (UK) Ltd which are prepared to invest in technology and create jobs to drive the economy forward. Yorkshire Bank is open for business with money to lend and we are pleased to be supporting this stage.”

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