New chief executive for Traidcraft

Gateshead-based fair trade retailer Traidcraft has appointed its first female chief executive


Traidcraft has appointed its first female chief executive.

Mags Vaughan, who has been acting up into the role since April, will take up the top job permanently at the Gateshead-based fair trade retailer on Monday, July 1.

Vaughan has spent nine years with the organisation, first as operations director and then business director with strategic responsibility for developing and implementing organisational strategy.

She will also head up the development charity Traidcraft Exchange, which last year supported almost one million people to transform their lives through trade.

Vaughan said: “Traidcraft is an amazing organisation, not only doing inspirational work in an increasingly competitive fair trade marketplace, but transforming lives across the world through its development work, and a leader in the battle for trade justice – I can’t help but feel motivated.

“Of course we are not immune from the commercial realities of the UK retail climate, the financial realities of raising funds from sources whose priorities are changing and a fair trade landscape that is evolving and changing at some pace.

“So I feel very privileged to be chosen to establish and take forward a refreshed strategic vision that will help us take advantage of a new enthusiasm from consumers for ethical, traceable supply chains and for engaging with companies with real integrity – companies like Traidcraft.”

Traidcraft chairman Ram Gidoomal said: “Mags Vaughan brings a wealth of experience of fair trade and business improvement to the role.

“I am confident that she is the right person with the right experience to develop the organisation’s significant potential, building on our work over more than 30 years.”


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