Two members on The Journal’s list of the Most Influential in Social Media known as the NETwitterati have been appointed to senior roles in the national body for public relations professionals, the Chartered Institute of Public Relations (CIPR).
Stephen Waddington from Holystone near Rothbury, Northumberland has been named president for 2014, the most senior elected office in the Institute.
Sarah Hall from Whitley Bay has been re-appointed to the CIPR board and as chair of the professional practices committee.
Stephen works for London communications agency Ketchum as it’s European digital and social media director advising clients in Europe as well as those assisted globally by the agency from North America, Asia and Latin America. He is a leading expert on digital communications and has written two best-selling books on the topic and is non executive chairman of Newcastle-based agency Admiral PR and Marketing.
Managing director of Sarah Hall Consulting, Sarah Hall works with clients across the UK to develop communication strategies that support their business objectives and is also a trustee of the Sunshine Fund.
She is the youngest CIPR Fellow in the region after being awarded the title three years ago for her longstanding contribution to the industry. Prior to setting up her own consultancy she was head of PR at Golley Slater, Newcastle and was an account director at Robson Brown.
Both were named in The Journal’s North East’s Most Influential in Social Media where The Journal was searching for the movers and shakers in business who were using social media to engage with customers.
Stephen said: “The public relations business faces a challenge in shifting from a craft to a profession. Our role is to help accelerate that change.”
Sarah, who is firmly focused on demonstrating the value of public relations as a management discipline said she would be focusing on moving the CIPR out of London to make it more relevant for practitioners in the rest of the UK.
She said: “The CIPR is a national membership organisation. We’re firmly focused in 2014 on moving the organisation out of London and into the regions to better serve members,” added Sarah.
The CIPR is a national organisation made up of regional groups. Members work in-house in the public, private and voluntary sectors, in consultancies or as independent practitioners.
The North East group runs a varied programme of events throughout the year designed to develop professional skills, keep up to date with major issues in the region and in the profession and to provide opportunities to network.
Stephen and Sarah can both be found on Twitter @wadds and @hallmeister respectively. More information about the NETwitterati can be found at www.thejournal.co.uk/all-about/netwitterati or follow The Journal on Twitter @jnlbusiness.