A digital start-up is partnering with broadcasters and media producers in new ways to engage digital audiences and the North East company is on the brink of securing a contract with an international broadcaster which could generate jobs at the company.
Navada Group, the digital media strategy and platforms consultancy, was co-founded by CEOs Matthew Scott and Jeremy Forsberg and launched initially as Firebrand Digital Strategies in 2012.
The company has offices in Newcastle, Belfast and London. It rebranded as Navada Group in September 2013.
In its first year, the firm, which is based in the i6 building in Charlotte Square – a training and creative technology incubator for new start-ups – joined forces with Finland-based Suominen Nonwovens, part of the Suominen Corporation, a manufacturer of baby and personal care wipes.
Matthew Scott said: “We are working with broadcasters, media producers and production companies to help them drive more commercial digital value from our business-focused digital strategy work.
"We will have young local talent from the North East working with some of the biggest broadcasters & media producers in UK & USA.
“We offer something different from larger competitors in London by focusing on return on investment, not just ‘cool, tech and creative’.”
Jeremy Forsberg, added: “For a young North East agency, it’s a brilliant, and adds to our existing work with global businesses in broadcast, manufacturing, sport, entertainment, publishing and technology. We are punching above our weight with much larger competitors in London.
“The North East has a steady stream of young talent in technology and creative spaces.
“The region is rich in intelligent and passionate ‘digital natives’ who take to commercial digital communications easily with their nurtured experiences already in social media, mobile and web technologies and is showing the country how to ‘do digital’.”
Navada has grown from three staff to 10 within the last 18 months, and is expanding into new markets on the home front, particularly London, while working with new clients in New York, Central Europe, Asia and the US. Matthew Scott previously worked for Sir Bob Geldof’s Ten Alps Group, while Jeremy Forsberg worked for Silver Mine Communications.
Scott said: “We work with major brands and organisations such as BBC, UKTI, NHS, Road Respect.
“We are focused on changing how organisations and brands connect to their customers online through digital strategy, high impact content and dynamic applications and platforms
“We are changing the way audiences engage within sport, drama, fashion, publishing, media, manufacturing and technology.
“We are also the UKTI digital champions working with them on their Technology Innovators Forum Series.”
Steve Cole, head of digital at Navada Group said: “Whether it’s large organisations or local North East businesses and start-ups, 2014 will be the year to develop commercial-focused digital strategies that make a big impact on how you do business.”